CRAFTING SHOES FOR EVERYONE

About Us

After 60 yearsof shaping the shoe industry with his expertise, Willy O'neal passed the torch to his gradson, Erik Milton. Under Willy's mentorship, Erik has embracedthe family's legay, crafting shoes that uphold the high standards established by his grandparents. Together, with his wife, Jodi, Erik relocated the business to the quaint town of Rushville, Nebraska, where they continue to craftsmanship that has defined their name for generations.

Future of WillyMoc

Erik is one of the few reamining shoemakers in America who still cuts and sews custom shoes by hand, proudly upholding the craft passed down from his grandparents. Creating a beautiful, handsewn shoe requires years of dedicated skill, resulting in footwear that is not only functional and unique but also incredibly comfortable. Erik and Jodi can be found at art shows across the country, showcasting their line of high-quality handsewn shoes. They take custom orders, offering clients a range of classic and original designs in boots, shoes, and slippers, each piece a testament to their commitment to craftsmanship and artistry.

Shoes Made Just For You

Each pair of shoes is carefully customized to fit your unique feet. We begin by taking a tracing and measuring the arches and widths to ensure an exact fit. This bespoke process allows you to choose from a variety of styles, colors, soles, and luxurious leather types, including the striking ostrich, crocodile, and alligator. All orders and measurements are meticulously kept on file, ensuring that our clients receive exceptional and personalized service every time. Let us create a pair of WillyMocs just for you!

Find Us At Art Shows

Erik and Jodi will be traveling to fine art shows across the country to showcase their exquisite line of handsewn shoes and take custom orders, which will be handcrafted throughout the year. You’re welcome to call or email us to confirm our attendance at any show. We look forward to meeting you and helping you find the perfect pair of WillyMocs! See the list below for the upcoming apprearences:

SHOWS FOR 2025

—Downtown Aspen Arts Festival, CO- July 14th-16th

—Kimball Arts Festival Park City, Utah- August 2nd-4th

—Art Fair Jackson Hole Jackson, WY- Aug. 14th-19th