by hand? really?custom shoes for anyone

The Perfect Shoe, a Stitch at a Time

It all begins with the careful measurements you supply when you return our measurement kit. These measurements and careful tracings, including arches and widths, guide us to the perfect fit...for each foot. We talk about the delicious comfort of a custom fit elsewhere, but know that such customization comes only from a shoe that is expertly cut and assembled, then tightly hand-sewn around a last (shoemaker's model) tuned to your foot shape.

Shoes Built Like You Want 'em

Our custom assembly process allows for the choice of style, colors, sole type, and leather types—leathers that include the always beautiful and interesting exotics like ostrich and crocodile. The leathers we use are the best quality leathers available, each specifically selected. Willy has a well-practiced ability to read the leather as he builds the customer's shoe a stitch at a time around the shoe last (a last is a model set-up to match the customer's foot).

All orders and measurements are kept on file to make sure each customer is provided exceptional and individualized service.

A Dedicated, Old-School Shoemaker

The tradition of custom handsewn leather shoes and boots are sought after by people who know and remember the past...and want the best. The comfort and quality that a custom, handsewn shoe will give the wearer has timeless appeal and quality that no machine-stitched shoe could ever duplicate.

Since 1985 and the "end of an era" of shoemaking in the United States, the husband and wife team of Willy and Barb O'Neal has been carrying on the tradition of shoemaking—the balance of man and nature—with their business, WillyMoc.

Willy began making shoes back in 1959 with a prominent shoe company in Maine. Using his entrepreneurial skills, he created a business focused on people to whom comfort is a priority. Barb came on as a full-time shoemaker in 1993 after a 20-plus year nursing career.

Made in the USA with quality construction, excellence, and pride of craftsmanship, a pair of WillyMoc shoes is custom fit, hand lasted and handsewn.

It take years of dedicated skill to create a beautiful, handsewn shoe that is both functional and unique, yet is incredibly comfortable. Willy is one of the few keeping the high art of shoemaking alive, striving to preserve the craft he learned more than 50 years ago.

Over the years, our customers have recommended WillyMocs to their family and friends, and we like to think they purchase not only for comfort and fit, but to preserve a part of the vanishing past.

Handsewn Moccasins

Since the days of the frontiersman, the rugged natural beauty of fine leather handsewn moccasins has had a timeless appeal. At WillyMoc, we believe that quality leather demands quality workmanship, so we bring you "the way of nature through the hand of man."

The hand craftman's responsibility is to produce footwear that surpasses the quality of mass-produced footwear. The hand craftsman must perform as a custom footwear maker, exercising meticulous care, stitch by stitch, to produce a quality moccasin that combines classic styling with a custom fit and all-day comfort that no machine can duplicate.

Handsewing is not the easiest way to make a pair of shoes, but we feel it is the very best. We know you will enjoy your pair of custom WillyMocs.


sewing machine

trimming shoe

willy mocs